Why I Created Juna

Ann Bartholomew, founder of Juna Accent Coach. Juna brings on-demand pronunciation and phonics expertise to ELL teachers and students.

Ann Bartholomew

Founder and Chief Learning Officer

Why am I passionate about pronunciation? I believe accents are part of what’s beautiful in the world.  But communication between people is the most important part of language. When an accent interferes with being understood, all people in the conversation lose out.

I went back to school in 2009 to learn how to teach English. After I received my TEFL (Teach English as a Foreign Language) certificate, I wasn’t sure what sort of teaching I wanted to do. To get experience, I volunteered as a tutor and conversation group facilitator through a local library. 

One day, a woman called to ask if we helped with pronunciation. She was frustrated because she was a professional who had grown up speaking English, but her accent was getting in the way of being understood at work. This was a problem she urgently wanted to solve.  Unfortunately, this was not part of the program and like most other English teachers, I’d been given very little information on how to teach pronunciation. Though I couldn’t help, her request sparked my curiosity.

In my early research, I learned that the commonly held view that adults can’t change their accent is not true. While learning native-sounding pronunciation is difficult, it is possible to achieve good results by retraining one’s mouth muscles with awareness and practice. As I learned more, I found that paying close attention to my own mouth muscles and to language sounds was fascinating. Perhaps it was because I had grown up playing the flute and this kind of attention to sound seemed quite familiar. I continued to learn about pronunciation by reading academic materials, taking accent courses, going to conferences, workshops, and watching YouTube videos. 

As I worked one-on-one with students, I thought animation would be an effective way to show what was going on inside the mouth in a clear and easily accessible way. This was the start of the Juna app. Working with my students, we learned together what methods helped them feel more in control of their speech and their experiences became an important part of the app’s evolution. 

Our Company Timeline

  • 2015: Juna begins as an R&D experiment

  • 2021: Business is formed

  • 2024: Product launch

  • 2025: Exploration and expansion in the US, Japan, Korea, Senegal and Brazil

  • 2026: Product development focus on intonation, speech and rhythm tools

  • 2027 (planned): UI upgrade, AI features

Our Partners

  • iU Tokyo

    Innovation University

    Helping Japanese entrepreneurs change world at the crossroads of business and technology.

    iU’s Website

Our Team

  • Ann Bartholomew, founder of Juna Accent Coach. Founded Juna in 2015 as a set of simple animations to help her students

    Ann Bartholomew, Founder & CTO

    First iterated Juna in 2015 as a set of simple animations to help her students

    Linkedin

  • Spencer Thurlow, the CEO of Juna. Self-starter with operational and leadership experience in non-profit and international business development

    Spencer Thurlow, CEO

    Self-starter with operational and leadership experience in non-profit and international business development.

    Linkedin

Our Advisors

  • KyungA Lee, a Juna advisor. Elementary school teacher, PhD in English Education from Seoul National University

    KyungA (Kayla) Lee

    Cornell Phonetics Lab

    Linkedin

  • Mike Novasio, a Juna Advisor. Expert in product ideation, value creation and digital safety

    Mike Novasio

    Microsoft Alumni Board Chair

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  • Eric E. Hyett, A Juna advisor. Strategic business development consultant

    Eric Hyett

    Strategic Business Development

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  • Lia Micheels

    Founder’s Family Advisor

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